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You’ve heard it before but it bears repeating: As a countertop fabricator it really pays to have a clear understanding of who you are and what market niche you serve.

Take Solid Surfaces, Inc. in Rochester, NY for example. If not the largest fabricator in Upstate New York, it certainly qualifies as one of the top five in volume. SSI identifies its target market as primarily kitchen and bath dealers, and it has a well-defined code of ethics relative to that business which is non-negotiable.

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