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Illuminating Expressions

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Written by Illuminating Expressions
Imagery by John Altobello Photography

When you walk into Illuminating Expressions’ showroom you immediately encounter a refreshingly different lighting experience. You’ll find beauty and quality along with friendly, helpful customer service from all their employees. Illuminating Expressions (IE) serves residential and commercial customers, architects, designers, and builders. Their knowledgeable sales team loves to educate you about new products, helps you navigate lighting guidelines, and can share examples of previous work — all to help you realize your own lighting vision.
    At Illuminating Expressions, you’ll find exciting designs, heirloom quality, and surprising value manufactured by the world’s most honored names in the lighting industry. IE specialists know how to make your home more welcoming by offering new, brilliant solutions with the very latest lighting designs.
    Recently, Illuminating Expressions completed a project on a beautiful lake home (pictured) combining art and function in all the living areas, indoors and out, bringing residential lighting design to a whole new level.  
    “Illuminating Expressions’ main focus in the kitchen was to layer the lighting while preserving the homeowner’s desired look,”  said Joey Danzig, IE’s president and owner.  “We chose two larger, decorative fixtures over the island to establish the tone and style of the kitchen. The light intensity is controlled with a wall dimmer. Then, we added recessed cans to direct task lighting onto the island
and countertop workspaces. Next, we added soft, warm accent lighting under the island with under-cabinet lighting to supplement the layered look.”
    “For the bathroom, we selected bath vanity fixtures with clear glass to create a clean sparkle and maximize the directional light to provide plenty of task lighting for makeup application and grooming.”
    “Entryway lighting welcomes visitors to your front door,”  said Danzig. Illuminating Expressions designed the outdoor lights on this house to be a perfect fit, keeping in mind style, size, and quality.  “Most homeowners make the mistake of purchasing outdoor fixtures which are too small for their house. Be sure to look from the road to see if the size of the fixture fits the size of the house.”
    You’ll want to check out Illuminating Expressions’ showroom for yourself. We think Illuminating Expressions’ simple theme line,  “Where Light Comes to Life”  sums them up perfectly! Stop in or give them a call for a free consultation at 585-453-8200 or visit their website at www.ieLighting.com.
 

Illuminating Expressions

2020 West Ridge Road
Rochester, NY 14626
585.453.8200