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The Interior Design Association of WNY Members Bring passion, expertise to Clients and Community

Written by Jane Trabert Schmitt
Imagery by Sandra Kicman

The Interior Design Association of  Western New York is a one-of-a-kind organization rich in talent, camaraderie and community spirit. It’s a hotbed of creativity, as well as a sounding board for the members and “trade partners” who devote themselves to inspired spaces for residential and commercial clients.
    “It’s unique,” says Michelle Peller White, President. “There’s not an association like this in the country. I’m proud of the many professionals we have on board. There’s such an array of talent.”
    The IDA, established some 50 years ago and now 100 members strong, encompasses every aspect of the home and design community – from decorators, contractors and specialty retailers to painters, plasterers, lighting and flooring experts, furniture showrooms, art galleries and architects. Members also include kitchen and bath dealers, glass and iron artisans, Oriental rug sellers, tile shops, window specialists, plumbers, drapery designers, professional organizers, and sound and home-theater businesses.
    Indeed, the IDA plays a vital role in the modern industry, combining networking, marketing and education while building consumer awareness of the wonderful resources available for projects of every size.
    “It’s not just interior designers. We have many trade partners also, which we refer to as strategic partners,” Michelle explains. “They host our monthly meetings and they educate us on new products and new lines that are coming out.”

Photo caption: Board of Directors, Front row: Jordan Kelley, Karen Mattoon, Susan Conley Goltz, Robert Reeder, Barbara Reformat Back row: Carol Schaper, Mary Terese Nasca, Sandy Nelson, Julie Deuble, Michelle Peller White.

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